Is It A House Or A Product For Sale

Is It A House Or A Product For Sale

Once listed is the home a house or a product for sale?

Gang, once you decide to list your home for sale with us here at the Kima Real Estate Group the home becomes a product for sale.  No different than a can of Campbell's soup or Weber grill or a Honda Accord.  The reality is that yes, selling a home can is often is emotional.  For the seller.  It is the responsibility of my team to assist you in seeing that if you truly want to sell it then it becomes a product.  The labeling, the packaging, the marketing, the design, and the presentation have to be great.  What does this mean?  Clean it, fix it, stage it and make it available!  

Repeat buyers are looking for homes in great condition.  Forty nine (49%) of them buying a home in excellent condition and another 40% buying one in good condition.  This means it needs to be repaired, painted and decorated to attract the largest amount of potential buyers.  

Many do not want to spend any money to sell the home because they feel they will not enjoy the benefits of these upgrades.  Often times it is these sellers that continue to make mortgage payments for months that eventually total more than what it would have cost them to make the updates and sell the home.  

Most common updates include:

44% Paint
25% Flooring
20% Lighting Fixtures

So get the home ready and make it a product.  
You'll be glad you did!

Mmmmmm Mmmmmmm Good!

Peter Kima Headshot
Phone: 919-609-6777
Dated: September 18th 2013
Views: 1,166
About Peter: When it comes to providing the utmost in personal service to his clients, Peter Kima is on the cutti...

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